Have you ever scratched your head wondering what domain name should you choose before venturing for your new business or website? Also, have the success of big brands ever caught your attention that what they would have been without their exciting yet significant names?
Undoubtedly, the name of your business is the identity of your brand. And that represents a whole lot of factors in building a success story. Names like Apple, Google, Facebook, Amazon, and Tata were not only symbolic but logical and embedded with deep meaning behind their names. Interestingly, it’s the first thing your audience learns or comes across about your company. Hence, after research and analysis, selecting a brand name that attracts your audience and forms authenticity is supreme.
And at the present scenario of stiff competitions, only a well-researched and thought-out brand name can give you an edge among your peers since the online name has become as much significant as the offline ones. Go through the five following tips to stay ahead of the competitions.
- Choose your domain name before the registration of your business
Whether you are seeding a business plan on a notepad sheet or thinking of starting it sometime in the near future, you must book your domain name long before you opt for your business registration. And most importantly you must hold onto that domain name until you are ready.
- Keep all your options open
Be comfortable, as it might amaze you after what you’ll find! Analyze options like:
- Localized (bestbakeryinlondon.com)
- Keyword (consumersafeawards.com)
- A phrase (keepdreamingup.net)
Just give it a push, as you barely know that what might await you after your creative routes start expanding throughout the web.
- Analyze your long-term goals
As an entrepreneur one thing you must avoid, and that is complacency. Many of the small business owners think that “once they get big, they will consider getting a domain name. But, it is advisable that you grow your online address along with your business. And that will surely give you a fair idea of how your business is working and how your audience is behaving on your domain. All these steps are necessary, especially if you’re looking to expand in the future.
For instance, if you are focusing on sticking to the local market then incorporation of your state/region will matter, but will that function if you want to expand overseas? It’s unwise to think about.
- Pick your domain extension carefully
Both sides of the dot (right or left) are equally important. So be an extra cautious in following a trend that can be both helpful and flimsy. While, It’s quite normal to go by trend, and it would be better if you focus on creating that to the left side of the dot. Furthermore, anchor it with a top-level domain that’s tested, tried and trusted, such as a .net or a .com.
- Get a tool that suggests the domain name
To survive the creative bloc, give a try to the domain name suggestion tool like NameStudio. Very user-friendly, Namestudio makes your work way easier by helping you to choose the unique and right domain name. And that suits your target audience and edge out your competitors.
Opportunities are endless but the time is limited. In this rapidly changing digital world, the first impression carries a long-lasting impact. And when you are going online it begins with your domain name. Hence, treat it as a vital part of your business and take all the time that you need in order to analyze and select a winning domain that will help you in building a great brand.
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